Some people might just like to have a certain 'look' that isn't offered with the standard game. This can make reading quest text, in-game mail, or chat challenging and can take away from easy enjoyment of the game. However, these beautiful fonts can also be difficult to read, particularly for players who may have low vision, poor contrast vision, or dyslexia. They enhance the feel of the game and create a fantasy aesthetic many people take for granted. They add great style and flair, and artists chose them for good reasons.
Blizzard chose magnificent fonts for its text, titles, and headings.